Did you and your friend do the game where you keep flicking the can opening hook (surely it has a name) listing the alphabet and the letter that it breaks on, will be the initial of your future husband??!!
A little googling just told me that thing is called a "pull tab" (had no idea). We did play with the pull tab until it broke, but the game we didn't play. Sounds fun though!
Coca-cola Tab…if I remember rightly, it was clear too. Which was enough to frighten anyone off: if they can make it clear, what sort of pure hell are they putting in the brown stuff?! And at which marketing meeting did someone say, ‘You know what’s a great colour? Brown’.
This was a journey and I’m so here for it! Though I remember so much of this marketing, I never did get bit by the DC bug, and funny enough, the only person I know who still drinks it consistently is my brother-in-law!
My mom could only afford off-brand soda or whatever was on sale, if she bought any at all, when she wasn’t dieting, so there was no brand loyalty. My dad would (and still does) only drink the original, usually out, when he, too, wasn’t dieting!
Glad you enjoyed it 🧡 it sure was fun researching this piece. And no worries, another (bigger) supermarket was well stocked. Just the cans I guess they have disappeared for good.
the Diet Coke vs Coke Zero gendered branding debacle is my fav part of the Coke lore
It totally is. I would have loved to be part of that marketing meeting.
I love a deep dive! I am sucker for getting a diet coke, doing the ice lemon etc and then after a few sips being like "I don't like this..."
Diet Coke is my drink of choice on a night out and I absolutely loved this piece
As a DC girl, this was such an interesting read!
Glad you enjoyed it 🧡
Did you and your friend do the game where you keep flicking the can opening hook (surely it has a name) listing the alphabet and the letter that it breaks on, will be the initial of your future husband??!!
A little googling just told me that thing is called a "pull tab" (had no idea). We did play with the pull tab until it broke, but the game we didn't play. Sounds fun though!
Yesss. Loved walking down DC advertising memory lane. Thanks for this.
Coca-cola Tab…if I remember rightly, it was clear too. Which was enough to frighten anyone off: if they can make it clear, what sort of pure hell are they putting in the brown stuff?! And at which marketing meeting did someone say, ‘You know what’s a great colour? Brown’.
Great piece!
It was clear? But did it still taste like Coca Cola? Glad you enjoyed reading, it sure was fun researching.
Yep! Clear but still she same taste. Never took off, I assume, because people were so fixed to the colour/taste combo.
This was a journey and I’m so here for it! Though I remember so much of this marketing, I never did get bit by the DC bug, and funny enough, the only person I know who still drinks it consistently is my brother-in-law!
My mom could only afford off-brand soda or whatever was on sale, if she bought any at all, when she wasn’t dieting, so there was no brand loyalty. My dad would (and still does) only drink the original, usually out, when he, too, wasn’t dieting!
DC bug 🧡 I am going to steal that one. That's totally what it is. Glad you enjoyed it.
Glad you enjoyed it 🧡 it sure was fun researching this piece. And no worries, another (bigger) supermarket was well stocked. Just the cans I guess they have disappeared for good.